Following the mantra of his old marketing professor at the University of Maryland, Jeff Herschler has found a need and filled it. On January 4th, Mr. Herschler introduced FHIcommunications, a firm devoted to addressing the marketing needs of Florida's healthcare companies.
"In my role as Advertising Director at Florida Medical Business, I constantly run across health professionals who need marketing support that goes beyond traditional print advertising," Mr. Herschler stated. "My marketing professor from my college days would be proud" he went on to say. Then he added "FHIcommunications is quite simply an entrepreneurial response to demand in the marketplace."
FHIcommunications will address the marketing needs of Florida's Health Industry in five key areas:
· Digital Branding
· Media Planning/Media Buying
· E-mail/Direct Mail Campaigns
· Market Research/Surveys
· Event Planning, Marketing and Production
The firm will also produce a weekly E-mail Newsletter and content rich Website. "FHIcommunications is all about connecting the various stakeholders in Florida's Health Industry" Mr. Herschler noted. "The digital components will keep Physicians, Hospital Executives, Group Practice Administrators, Ancillary Facility Owners, Pharmaceutical Representatives, Medical Device Manufacturers and Insurers connected to and informed about Florida's fast changing healthcare environment" he added.
For more information about FHIcommunications, please contact: