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HomeLast Word → Big Tobacco Succeeds in Targeting Teens

Big Tobacco Succeeds in Targeting Teens Print E-mail
Written by FHI's Week in Review   
Monday, 06 May 2019 17:56
 
Alex Bogusky ran an effective marketing campaign 20 years ago that helped "young people to see the tobacco companies as they really were" when it came to marketing cigarettes. His NY Times editorial, published 5/3/19, points out the current regulatory hole that is allowing Big Tobacco to ramp up marketing for vaping to teenagers. These marketing efforts have the potential to wipe out the significant public health progress over the past 2 decades in reducing tobacco use in teenagers. He advocates for corporate moral responsibility in the advertising industry through the "Quit Big Tobacco" campaign.
 
"Few healthcare professionals and executives who read this editorial will support Big Tobacco marketing vaping to teenagers," according to Craig Tanio, MD, MBA, a member of the executive team at Rezilir Health in Hollywood, FL. "It has been 55 years since the Surgeon General's first report on cigarettes and the facts are clear."
 
Read more in the current issue of Week in Review>> https://conta.cc/2GY71wQ
Last Updated on Monday, 27 May 2019 11:43
 


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